Influence

The Psychology of Persuasion

DR Robert Cialdini's book "Influence: The Psychology of Persuasion" has been a research text used to determine what influences us to behave the way we do as humans? At Influtronix we created the Influtronix AI experiment with Cialdini’s 6 principles in mind;

Cialdini's six principles of influence - reciprocity, scarcity, authority, consistency, liking, and consensus - are based on extensive research and are considered as still relevant in understanding how people make decisions and are influenced by others. The new question we asked ourselves is; ‘as tech has moved on significantly since this book was written, are these principles relevant to the success of a Web3 project?’ Furthermore, how the emergence of AI has affected these results when our main sources of information are flooded with bots. Questions are being asked, with Elon’s takeover of Twitter calling into question bot activity, nepotism and unfair practices around verification and receiving the god like blue check we are aiming to see can a community become more powerful than the blue check itself especially when adequately rewarded for being a community member.

We are also promoting the use of AI to rebalance that power in various ways:

1. Accurately measuring the influence that influencers have on specific projects. A tool that can be used to determine which influencers are best to follow within the space.

2. Fair value system to reward those influencers who remain on top for promoting the project. This can also be used to determine the above.

3. AI News – An AI deliverable 24/7 news channel which removes the biases from specific regional news networks.

4. AI Influencer – AI to examine the best opportunities in the market and deliver them to the platform.